Develop a new strategy with 200 healthcare professionals? Spaarne Gasthuis did it!
What was Spaarne Gasthuis looking for? A new long-term strategy. And preferably not a ‘paper tiger’, but one that would actually be supported by all employees. With that in mind, we set to work with the entire Spaarne leadership team, which consists of 200 healthcare professionals. Three months – and quite a few sessions and workshops later – the job was done.
The Spaarne Gasthuis is a leading clinical hospital with locations in Hoofddorp and Haarlem. It’s a hospital with major ambitions: now and in the future, patients from the area should be confident that they’ll get the best care, at the right location. But how do you make that idea a reality? And how do you keep it alive in our ever-changing healthcare landscape? Which services will fit the needs and desires of the patients of the future? These and many other questions were the starting point for a new multi-year strategy. Gupta assisted by developing a vision that would be supported throughout the organization.
From inquiry to implementation
During a series of plenary sessions and workshops in which the group was divided into smaller teams, Gupta guided 200 healthcare professionals from Spaarne Gashuis in developing their new strategy. We started by qualitatively and quantitatively explaining how the healthcare landscape is changing. A few weeks later, we translated the more detailed strategy into a suitable healthcare offering for the hospital. Some of the most important questions discussed during this process included: ‘What are the most significant trends and how should Spaarne respond to them?’, ‘What are Spaarne’s ‘centers of excellence’ and where is competition increasing?’, ‘What care can be moved into the home or to first-line providers, and what does that mean for square meters and revenue?’ We concluded the project by integrating the long-term strategy into the medical management plans and of course by implementing the strategy.
